Love. What is it anyway? This project explores the views of couples in love everything about what love is, how they fell in love, and how it affected their life. Of course, there is no way words can express what love is, it can only be felt, but I decided to seek out anyone who can articulate it. After all, if one truly experienced Love, I mean truly truly, then he/she can simply close the eyes, and while "browsing" the imagination, articulate it verbally. In the beginning, back in 2004, the My Love project was filmed in a "chain reaction" approach, where each person interviewed got to interview the next interviewee. In 2009 this project changed direction to only interview couples in love.